It seems like every time we hear more information about the DOJ lawsuit against Apple, we end up feeling like we need a refresher course on what’s happening and who the major players are. After all, understanding the way that technology is changing the publishing industry can be difficult enough, even when it isn’t currently being challenged by the U.S. Government!
Luckily our partner at Publishers Weekly have put together a great review of everything you need to know with the help of Andrew Richard Albanese, PW’s Features Editor. They’ve released a 52-page eBook entitled The Battle of $9.99: How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight, which you can download for Kindle, Nook, or iPad at only $1.99. It lays out everything relating the the case that’s available from the public record and organizes it into an easy-to-read narrative.
Albanese does a very good job of explaining how and why Amazon and the publishers see $9.99 pricing so differently and how these publihers were driven to seek other ways to compete with the Kindle marketplace. Specifically, Amazon didn’t think it was too big an issue to sell below cost, but publishers felt threatened by this and agreed to an “agency model” with Apple, which later convinced Amazon to do the same. The question now is whether or not this can be considered collusion and if Apple should be held accountable by the government for its actions.
One of the most interesting aspects of The Battle of $9.99 is how it explains the events leading up to the alleged collusion between Apple and the big six publishers — for example, if you’re like me, then you might have taken for granted how important Apple’s 2010 iPad announcement was to the way the eBook landscape looks now, but the company’s desire to create an iTunes bookstore ended up being a major part of the reason why they’re now facing legal ramifications.
Despite the complicated subject matter, The Battle of $9.99 is a pretty easy read that you could probably polish it off in a few hours. However, the knowledge you’ll pick up from it more than covers the cost of $1.99 to download this eBook. We hope you’ll give it a look!