Did Apple Try to Fix the Price of eBooks?


Have you been following the recent antritrust complaint that’s been filed against Apple and the Big Five publishers in New York? Hachette Book Group, HarperCollins Publishers, Simon & Schuster, Macmillan Publishers, and the Penguin Group have all settled out of court, so Apple has been left alone to face the Department of Justice — and according to The Verge, the DOJ definitely has the upper hand.

Apparently, it was Steve Jobs and iTunes chief Eddy Cue who both convinced and pressured book publishers to use an “agency model” of eBook pricing that would allow the publishers to set the retail price of their books rather than the resellers, such as Amazon.

If Apple is actually found guilty of price fixing, it will not bode well for the company’s image. The Verge speculates that the only reason Apple is still fighting the lawsuit is because they’re hoping to save face in the wake of the government’s massive amount of evidence against them.

Go check out the rest of the article here. Do you think that eBooks are likely to revert to a bookseller-driven pricing model over the current agency model any time soon? And if that should happen, what effect do you think it would have on the price of eBooks going forward?

Let us know in the comments!


One thought on “Did Apple Try to Fix the Price of eBooks?

  1. Could you please define Agency Model for those of us who aren’t sure what it means?

Comments are closed.