Last week we walked you through the process of creating and setting up your Facebook page, and we started to talk about the basics of marketing that page. This week we’ll lay out some more detailed tips for making the most out of that page, all at little or no cost to you.
Host a contest.
People are always down for free stuff — offer them the chance to win a signed copy of your printed book or a free ebook download if they like your Facebook page.
However, in order to host a contest, you need to use a third party program rather than try to keep track of the entries yourself. If you don’t, you run the risk of getting shut down by Facebook. Several companies offer this as a paid service, but you can also find those who will do it for free. Pagemodo offers free templates for some users, as does Shortstack — provided that the user has under 2,000 likes on their page.
Don’t forget to follow up with the contest winner, of course! If you don’t ever send out the prize, you run the risk of alienating your new followers.
Use plug-ins to connect your site to your Facebook page.
We mentioned the “like box” and other related codes last week, but it bears repeating!
The Developer Facebook page is a great resource for those of us who have author websites or blogs that we’d like to sync up with our Facebook. After you click the “Get Code” button, you’ll be given an HTML code that you can put into your personal website.
Some blogging platforms such as Blogger or WordPress have these built into their templates — all you have to do it write in your Facebook user ID (that’s the part of your Facebook URL that comes after the last backslash. It might be a string of numbers or, if you’ve customized it, a word relating to your business,) and it will link your page and blog perfectly. We use the WordPress Facebook widget to directly publish our blog posts on to our Facebook, as a matter of fact!
According to Inc, only 6% of a brand’s Facebook fans engage with its page content. If you’re able to increase the amount of fans who engage with yours, then those people will be more likely to share the page with friends.
How do you keep fans engaged? By providing them with useful content that’s relevant to the spirit of your brand. News about self-publishing, about writing, or about the genre of your book are great subjects to start with!
However, unless you’re attempting to market yourself as an online personality — which is difficult to do! — then you’ll want to refrain from the stereotypical “This is what I’m having for lunch today” status updates on your brand page. Leave those to your personal page.
Invest in Facebook Ads
Have you seen those little ads on the side of Facebook? You can buy one of those for your very own for a fairly low price and have it link directly to your page. It’s not free, but it might be worth the investment!
Just go to Create Ad and you’ll be taken to a page like this:
Hope this was helpful! Next week we’ll be taking a more in-depth look at how to create and manage a successful Twitter page. If you have any more questions about dealing with Facebook, don’t hesitate to leave us a comment below.