We’ve received some great feedback about our recent look at the ins and outs of navigating social media, but many of you requested some more complex information about each website we featured. Well don’t worry, we’ve heard your cries, and we’re here to help! Today we’ll be taking a look at how to create and manage a successful Facebook page for your book, from start to finish.
1. Create a personal account
First you have to create your own personal account for yourself. While you can share this with others, you might want to keep it just for close friends and family members. You can create a “brand” page about yourself to share with fans and followers later.
Here’s the page you’ll see when you sign up:
Next, Facebook will ask you for some information about yourself. You can fill it in as you see fit, but you can also skip it by clicking the button at the bottom right, which we’ve highlighted in the below screenshots.
There! Now you should see a page like this:
You can go ahead and check your email for that signup confirmation, but you don’t need to in order to complete the next step. Instead, look towards the very bottom of the page for the link “Create Page.” That’s what you’ll be clicking in next.
2. Create a Brand Page
After clicking “create page,” you’ll be taken to a site like this:
If you’re making a page for your book, you’ll want to click on “entertainment,” not “brand or product page.” If you’re making an author page you should go to “artist, band or public figure.” We’ll be making a book page for this tutorial, so we’ll choose the former.
It will change to this:
And that’s it! You’ve set up a Brand page.
3. Market your page.
Now that you have a page, what do you do to make sure that people see it? Here are some ideas:
* Some websites such as WordPress, Tumblr, Blogger, and Twitter allow you to connect your Facebook brand page so that people can find it through the site they might already visit. These little widgets that let you “like” your page through a different site are particularly useful:
This is called a “Like Box,” and you can find the code for it on the Developer Facebook page. After you click the “Get Code” button, you’ll be given an HTML code that you can put into your personal website (most websites will show you where to put code like this, but if you can’t find it, let us know and we’ll try to help!)
You can also choose to upload a “Follow button” instead of a Like button. You can get the code here, and it looks like this:
There are other cool plugins that you can find on the developer website as well — be sure to check them out!
* Don’t forget — be sure to ask your friends to follow your page and spread it around. A little word of mouth goes a long way, and asking someone to “like” a page is an easy, unobtrusive way for them to show their support.
* Make sure that you customize your page. Facebook now allows you to change the “cover” of your page to something that reflects your personality a bit better. The BookWorks page looks like this:
We’ve put our smaller logo in the “profile picture” and our larger logo on the cover page. This is another great tip you can take away — make sure your profile picture and your cover picture complement one another and don’t look too busy at first glance.
That’s it for now — next week we’ll bring you some more tips about how to effectively market your Facebook page now that you’ve created it. Stay tuned!