How should you price your e-book? DBW Says to aim for the “Sweet Spot”

Digital Book World is a fantastic resource for learning more about the way ebooks are priced and ranked, especially if you don’t know much about economics. We’ve covered some of their insightful work before, but this article they published recently is especially helpful.


As we’ve discussed over the past several months, pricing for ebooks has been in flux over the past year due to a number of factors but has seemed to stabilize since the end of 2012.

In the past four months, however, a new paradigm has emerged: The new price accepted by consumers for an ebook seems to be in the $4.00 to $8.00 range.

Go over to the DBW website to read how they came to this conclusion. If you’re using a site like CreateSpace, KDP, or Nook Press, then you might not be happy with this news, as most of those companies give you a smaller percentage of royalties when you price your book in that range. However, it might be worth it if you sell more copies and reach more readers — then you’ll be building an audience for your next book and beyond!