Want a quick, easy, and fun way to market your book to the social media-savvy crowd? Forget about Instagram or Hipstamatic — the newest creative app to hit the scene is Vine, which allows you to record 6 second video or GIFs on your smartphone and publish them directly to Twitter. Perfect for an easy-to-make book trailer, don’t you think?
If you’re not convinced, click the picture below to check out this adorable trailer by Grand Central Publishing for Downfall by Jeff Abbot.
I first saw it over at Galleycat last night and have had the image of publishers and editors dropping to the floor stuck on replay in my head ever since.
The six second time frame might seem too short, but it’s actually the perfect length to do something quick and catchy that will stick in your audience’s heads just like the above. It’s almost like the video version of Twitter in that way. All you need is a sticky idea, some decent lighting, and a small group of friends to be your cast.
Online book trailers are by no means a necessary marketing tool for your book, but if you have a creative idea for one and won’t waste too much of your time putting it together, it can be a fun way to engage a potential audience. I’ve seen book trailers work particularly well for genre-related stories of science fiction or fantasy, since much of modern scifi lit has been heavily influenced by movies and other visual mediums. Check out some of these other more production-heavy trailers and see if they inspire you to come up with your own!
Sense and Sensibility and Sea Monsters by Ben H. Winters
Infected by Scott Sigler
The Immortal Life of Henrietta Lacks by Rebecca Skloot