Crowdfunding websites like Kickstarter and Indiegogo have made a lot of really great artistic projects possible, from award-winning films to graphic novels to independent video games. Even a few celebrities have gotten into the crowdfunding mix, like musician Amanda Palmer or the cast of the TV show Veronica Mars.
Obviously it’s much more difficult to get people excited about a book than a video game or a film, especially if you’re just starting out as a content creator. But crowdfunding has worked for many self-published authors, and can be a way to reach out to your audience in a really meaningful way.
But what’s the process of working with Kickstarter actually like?
According to Book Riot COO Clinton Kabler, it can be a pretty grueling experience if you don’t know what to expect. He contributed an article to paidContent about it, saying that while Book Riot will certainly use Kickstarter again, it’s not “the path to instant publishing fame.”
One of the primary advantages of Kickstarter is that it provides a platform to test the viability of a project with nominal upfront cost – the marketer in me loves this. But more than testing viability, Kickstarter also gives you the freedom to offer intangible rewards that aren’t easily monetized through traditional or self-published avenues. However, it all costs. And unlike a traditionally published project, there is no imprint with deep pockets to cover cost overruns: it all falls on you.
Have you ever worked with a crowdfunded project? Let us know in the comments below!